“Purpose is the reason you journey. Passion is the fire that lights your way.”
It’s been 10 years since the humble beginnings of a few flyer handouts and informal tutor recruitment. As we celebrate our decade milestone, the brains behind BrightSparkz get personal – sharing some insights into running a business, their various challenges and achievements, as well as a snippet of what we can expect from BrightSparkz in the future.
Amy Stockwell (Johannesburg)
“I completed a BSc. Physiotherapy degree before moving from Cape Town to Johannesburg at the end of 2006 to do my year of community service, while also planning the expansion of our Cape Town tutoring business to Gauteng. In 2009 I completed a Post Graduate Diploma in Business Management through the Wits Business School, and quickly realised that business was my passion. In 2011, I stopped practicing physiotherapy, got married and started dedicating all my time to BrightSparkz Tutors. Our family grew in May 2015 when we were blessed with our baby boy, so my time is currently best spent on being a mom and supportive wife to my husband, who is a competitive cyclist and mountain biker. When I get time of my own, I enjoy running 10km and 21km races.”
Dominique Oebell (Cape Town)
“I completed a BSc. Physiotherapy at UCT in 2006, and worked part-time as a physiotherapist while we were establishing BrightSparkz Tutors. In 2013, I obtained a Post-Graduate Diploma in Business Administration at the UCT Graduate School of Business, and while it was initially Physiotherapy that developed a lot of empathy in me and a passion to make a difference, I believe that its entrepreneurship and education that can really improve people’s lives. In my free time I love spending time at the beach, walking my dogs, and reading books that inspire me to be a better person. My faith life is also really important to me, and that keeps me centered when things get stressful!”
Q1: Where did you get the idea from to start a tutoring company and what took it from an idea to an actual business? (What was your greatest motivation to get started?)
I started tutoring in primary school and continued into my university years. In third year I was unable to take on more learners, but still tried to help to find suitable tutors for parents who contacted me. This is where the idea was born. After some research, we realised that there wasn’t much out there in terms of home based one-on-one tutoring, and that parents really needed this type of service. AS
Q2: What would you say to people who aren’t fired up about what they’re doing or studying?
I would advise them to not settle on that career (although sometimes it is wise to learn what you can from a field and to use it to your advantage in a transition period), and to keep exposing themselves to different job environments or fields, to discover what makes them tick. Once they have discovered this, to start meeting people and growing their network of individuals who operate in these fields or environments. This is a great way to learn more about a field, but also to be made aware of new job or business opportunities that arise within those fields. DO
Q3: What advice would you give people who have or are thinking about starting a business?
Starting a business is the easy part. Maintaining it and “finishing” well is the hard part! Knowing why you want to start a business is key. Many experts in a field assume the logical next step is to start their own company but what they don’t realise is that the skills that make them a great employee are not the same skills that will make them a great entrepreneur. They start with great enthusiasm, with ideas of being their own boss and having their own time, only to realise that often the initial investment of time and energy (and money) can be much greater than expected.
Knowing what your customers needs are, as well as how many players are already in the market, is also critical. It doesn’t matter how well you bake bread – if no one is needing home-baked bread, or there are already 5 people baking bread in your community, your business will fail (unless you can provide something that no one else is, that your customers are needing, of course!). DO
Q4: The world has changed a lot in the last 10 years, particularly in the area of technology. What is BS doing to leverage the technology we have available to us to better serve and educate learners?
It definitely has! BrightSparkz started using a very manual system until we knew exactly what our needs were, and had our first custom system built in 2011. This is something we are in the process of upgrading, and have also been developing a mobile responsive system that we are currently rolling out with our tutors, and will extend to clients later in the year.
We also introduced BrightSparkz Mobile Maths and Science in 2014, which is a platform that allows learners to access user friendly resources via their PC, tablet, or smartphone. The program caters for both CAPS and IEB learners, by dividing the Maths, Physical Science, and Natural Sciences curricula into comprehensive sections. It’s a great tool to help children and their tutor work through and consolidate the Maths and / or Science syllabus for the year, especially in preparation for tests and exams.
One of our missions is to automate as much as we can without taking away the personal touch from our service, as this is something that is still extremely important to us. AS
Q5: Do you think the gradual move to online education and self-education is a positive one? Is BS responding to this transition is any way?
There are pro’s and con’s to every change in society, but we have never before had access to so much information as we do in the digital era, and that opens up opportunities for learning to many more people. One can learn anything without traditional limitations of space, time, and money. That said, there is still incredible value in face-to-face time with a tutor/teacher/facilitator, and there seems to be a higher level of accountability in face-to-face or blending learning environments. I think the challenge for online education service providers still lies in how to motivate individuals effectively, specifically children and teenagers.
We are currently positioning ourselves in such a way that we are able to grow with the changes that are changing the landscape of extra-curricular educational services. Online tutoring via Skype is something we already offer, as well as additional tools such as online whiteboards and learning platforms are just a few of our tech plans for future. However, we believe strongly in a blended learning approach, and will always incorporate the human element into our service offerings regardless of how the tech landscape changes, as we believe this is still what our customers are wanting. DO
Q6: What have been some of the greatest challenges, and greatest achievements over the past 10 years?
Persevering with this business has probably been the hardest thing I’ve ever done in my life! There have been so many times when I’ve wanted to throw in the towel and trade it in for a job! But after a good cry and a pep-talk from my family, I determine what needs to change and I keep at it. Being able to celebrate our 10-year anniversary is a huge milestone for us! We have learnt many lessons and have experienced many setbacks, yet I’m proud of the excellent service standards we maintain and of our current team of staff who work really hard to attain this. We’ve had many challenges in the areas of staffing, navigating company restructuring, and in getting our business processes up to speed with competitors who use more sophisticated technology. In some areas, we’ve had to work really hard to catch up and although we have not yet “arrived”, our hard work is paying off and we’ve been able to secure contracts with larger educational institutions, publishers and even film production companies. DO
Q7: How is BS trying to intentionally deal with the challenges faced by South African learners?
One of our primary goals is to eventually make tutoring accessible to as many South African learners as possible, regardless of their socioeconomic backgrounds. Part of our planning this year is to officially launch our corporate sponsorship program, in order to extend our reach in this regard. We have previously worked with numerous foundations who assist in identifying learners showing potential and who would otherwise not be able to afford assistance. This is something we are extremely excited and passionate about, and look forward to partnering with organizations who value education as the key to the future, as much as we do. AS
“No one can be sure of what changes, big or small, lie ahead. One thing is certain, our journey is not over.”
Interested in one-on-one tutoring in the comfort of your own home? We can make that happen for you! Feel free to get in touch with us here.
Written By: Ashleigh de Jager, BrightSparkz Blog Writer
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